Strategy
Every great decision begins with the right strategy.
Foresight
See beyond the numbers. Prepare for what’s next.
Structure
Turn complex ideas into practical solutions.
Growth
Build sustainable value, one decision at a time.
How We Work
From defining the right strategy to anticipating the future, building the right structure, and enabling sustainable growth — we bring clarity to complex business decisions.
Our Services
01 / UNDERSTAND VALUE
Business Valuation
Know what your business is worth — and what drives its value.
02 / DESIGN POSSIBILITIES
Deal Structuring at Anything™
Explore smarter ways to structure complex business decisions.
03 / MANAGE EXECUTION
Audit PMO Office
Bring clarity, coordination and control to complex audit engagements.
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Founder-Led
Our Founder
THE MIND BEHIND SFSG
Independent Thinking.
Personal Commitment.
A financial advisory practice built on analytical discipline, investment insight, and the belief that every complex decision deserves thoughtful alternatives.
Sasipen Pongsomboon
Founder and Chief Executive Officer
Great financial advice is not simply about finding the right numbers. It is about asking the right questions, challenging assumptions, and exploring alternatives before making important decisions.
With over a decade of professional experience spanning PwC Thailand, KPMG Thailand, and private equity investment management at Hatton Equity Partners, Sasipen brings together financial discipline, investment perspectives, and strategic thinking.
She founded So Far So Good Audit and Advisory with a clear vision: to provide thoughtful, independent, and practical financial advisory services that go beyond conventional analysis.
Today, SFSG combines professional expertise, financial modeling, and AI-enabled analytical tools with human judgment to help business owners and investors understand value, navigate complexity, and structure better decisions.
Our philosophy is simple: Every challenge deserves more than one perspective.
Professional Background
- Professional Experience: PwC Thailand, KPMG Thailand, and Hatton Equity Partners
- Master of Science in Banking and Finance: Chulalongkorn University
- Bachelor of Accountancy: Thammasat University
- Professional Examination: Passed CFA Level II
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